Penrice Castle and its surrounding Estate, with its range of historic buildings and landscapes, are ideal for filming and over the years have been popular with a number of productions. Oxwich Beach in particular has been used for a range of different adverts. In the recent years, Bay Studios in Swansea have filmed various productions including Da Vinci Demons.

Outside filming is possible at a daily rate by arrangement. Unfortunately interior filming in the main house is not allowed. The Estate also has 16 self catering holiday cottages which could be used for filming or used as accommodation for the filming crew.